Location: Seoul Capital Area
Contract Type: Permanent
Salary: ₩90,000,000 – ₩120,000,000 per annum
A foreign medical device company is looking for a Marketing Director. The chosen applicant will drive overall marketing strategy and execution for flagship aesthetics products, strengthening brand growth and consumer engagement.
Responsibilities:
- Lead consumer marketing and brand strategy to build awareness, preference, and patient demand
- Develop and execute multi-channel DTC campaigns integrating traditional, digital, and influencer platforms
- Build consumer insights and analytics frameworks for segmentation, creative strategy, and ROI tracking
- Translate market trends and consumer behaviour into effective marketing programs that drive growth
- Oversee brand portfolio positioning to ensure consistency in storytelling and messaging
- Ensure alignment between consumer and physician marketing strategies to boost treatment adoption
- Lead HCP marketing initiatives, including education, scientific engagement, and KOL partnerships
- Manage channel marketing programs linking consumer interest to clinical conversion
- Collaborate with Global HQ and regional teams for product launches and brand campaigns
- Adapt global brand strategies for local market relevance and compliance
- Provide local insights to shape global product and branding decisions
- Lead data-driven digital transformation integrating paid, owned, and earned media
- Drive CRM, performance marketing, and precision targeting with measurable ROI
- Establish dashboards and reporting systems to monitor campaign performance and efficiency
- Lead, mentor, and develop a high-performing marketing team
- Foster a culture of innovation, accountability, and strategic agility
- Partner with Sales and Medical Affairs teams to ensure cross-functional alignment and execution
Requirements:
- More than 15 years of progressive experience in consumer and healthcare marketing
- More than 10 years in DTC brand leadership roles
- More than 5 years at the Director-level managing cross-functional teams and working with global stakeholders
- Proven success in leading large-scale consumer campaigns and driving measurable brand and sales growth
- Experience managing multi-billion KRW brand portfolios and optimising marketing ROI
- Deep understanding of Korean consumer behaviour, digital ecosystem, and healthcare advertising compliance
- Ability to translate global brand strategy into powerful local storytelling
- Strong in ROI discipline, digital marketing innovation, and cross-functional leadership
- Comfortable influencing at global levels while executing with local precision
- Bilingual level Korean and English
Preferred requirements:
- Experience in APAC and global markets
About the Company:
A leading global provider of aesthetic medical devices. The company develops, manufactures, and markets innovative systems used by healthcare professionals worldwide.